08/04/17 – 2017, Footwear, New Balance

New Balance 247 Breathe Pack

Pop culture is embracing the creative, brand-name sneaker as the next fashion statement, and designers are rapidly adopting cutting edge materials like Ariaprene that empower them to get funky while keeping wearers comfortable.

New Balance has a fierce following of sneakerhead design traditionalists who lean towards the brand’s penchant for stark, simple designs and the iconic “N”. Their classic design gets a new twist with their recent release of the REVlite 247 Breathe Pack. The new sneaker design was released amid dramatic fanfare in Tokyo’s quirky, trendsetting Harajuku district. The shoe’s construction uses a lightweight Ariaprene sock bootie for a snug fit that hugs the foot and offers a high degree of airflow, making it perfect for all day wear or for hot summer months. The shoe comes in an array of muted colors that are subtle and designed to complement casual and streetwear fashion ensembles as opposed to bright, high performance sports gear. This represents a continuation of the athleisure clothing trend that started in the last year or two and has been sticking around. Turns out people like to look haute and be comfortable!

The New Balance 247 Breathe Pack summer line of monochromatic sneakers seem to be inline with single-hue designs other hot sneaker designers are pushing out. For example, Puma’s Fenty Trainer Hi Women’s Sneakers are uni-colored and come in a subtle, non-shocking rainbow of four colors designed to go with a daywear wardrobe. Single-color Vans and Koio sneakers are also named a shoewear must-have for summer of 2017.

Not a sneakerhead yet? Check out this recent documentary on Nike sneaker designer Tinker Hatfield to help you get a taste of the design and product engineering that goes into the creation of Nike’s famous Air Jordans, available on Netflix.

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