Kylie Jenner Sports the PUMA Fierce Core - ARIAPRENE®
05/09/16 – 2016, Footwear, Puma

Kylie Jenner Sports the PUMA Fierce Core

Hot on the heels of Rihanna’s Fenty trainers, the PUMA Fierce Core has a silhouette like its predecessor, backed by the star power of Kylie Jenner. The upper on both the Fierce Core and the Fenty is made with Ariaprene, an eco-friendly synthetic that fits with the shoes’ futuristic style.

PUMA Fierce Core

With its flexible shape retention, Ariaprene keeps the Fierce Core’s slip-on bootie construction snug against the foot. Pull tabs at the tongue allow for easy on-and-off wear, while the upper’s perforation and mesh patterns create a breathable fit. With Ariaprene’s help, the Fierce Core boasts material complexity while staying lightweight, perfect for the dance movements that inspired its creation.

Much like the Fenty, the celebrity push behind the Fierce Core has led to quick sellouts. For information and availability, visit the PUMA website.

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