Americans love their new cars. Last year we bought 14.5 million of them and this year we’re expected to buy even more.
Why do some people insist that their next car be new? They love the look of brand new paint. Or they love the security of seeing an odometer in the hundreds. But the one way we can all tell when a car is just off the lot is by breathing in that fabled “new car smell.” One sniff confirms that everything from the floor mats to the headliner is fresh from the factory.
Unfortunately, scientific testing has shown that the chemicals responsible for that aroma are not good for you. Chief among them is toluene. It’s a solvent used in adhesives and it’s also a known carcinogen. And if you can smell it, you’re actually breathing it in.
I’m not saying that there’s anything wrong with loving your new car. However sometimes we become so used to smells that we don’t think about where they come from. It’s important to consider what goes into a product, and often our 5 senses can provide clues about how “natural” a product really is.
Toluene is also used in traditional synthetic rubber lamination, like the kind used in wetsuits, sports braces, and even lunch bags. But we’re proud to say it’s an ingredient you won’t find in Ariaprene. You can even do a sniff test to be sure.
When we make our alternative to synthetic rubber, we don’t use any toxic chemicals or processes. And yet Ariaprene still outperforms traditional synthetic rubber for things like insulation and coloring. Better for you and better for the environment. That’s kind of amazing.